Designer & Developer
My Role
Designer
Designer
Company
Thurgood Marshall College Fund
Thurgood Marshall College Fund
Year
2016
2016
#intheblack Brand, Site, & Campaign
The #intheblack campaign was an initiative led by Thurgood Marshall College Fund to teach HBCU students about financial aid opportunities and the benefits and repercussions of taking out student loans during their college careers.
The #intheblack logo inside of its three-dimensional raised panel.
The #intheblack brand was based on "rising above" student loans, the final branding raised campaign elements in three-dimensional panels to lift them up.
