My Role

Formlabs Ecommerce Redesign

The store had not been updated since 2015 and with the addition of about 20 new products. After the introduction of many more items than the store was intended to hold with the current design, the store needed an update to reflect the complex buying needs of customers. The journey began with research of the current store design.

The "Quick Add" interaction with allowed users for the first time to add an item to their cart without leaving the page with the plus of being subtle and to be discovered by the user.