Formlabs Color Kit was a product that was introducted at the end of 2017. A product where a customer could mix a personalized color. This product was very different than other Formlabs materials: it was more complicated, required more time and effort, and was more customizable when purchasing. I decided to go with a fun, creative look and feel with bright colors and photography direction to create an artistic touch for the user when showing them what Formlabs Color Kit could do. To make sure we carried the look to our final product, I worked directly with our studio photographers to design and build the sets for our shoots, as well as implementing the photos into our final comps.